Are You a One-Date Dick?

by | Sep 25, 2023

Charles Atlas is well-known for using the “The Insult That Made a Man out of Mac” cartoon to make his training course a best seller but he wasn’t the only strongman to use cartoons in his ads.

Here’s one that you probably never saw before: “Are You a One-Date Dick?” for the Paramount Bar Bell Company, circa 1949. This ad was only a quarter page, so it was easy to miss, it would have been interesting to see if it would have been more effective if it was a full page like Atlas’.

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